AN ADVANCED APPROACH
Strategic planning meets continuous optimization.
We combine account history analysis, competitive intelligence, market research, and proprietary data to build campaigns that drive real business outcomes—not just clicks.
Our approach goes beyond keywords. Through purposeful segmentation and multi-layered targeting, we guide prospects from curiosity to conversion with highly relevant campaigns.
With early access to Google and Bing alpha/beta programs, custom scripts, and priority support, we bring an unfair advantage to every account we manage.
CAPABILITIES
Full-Spectrum Search Expertise
Google Ads
Search, Shopping, and Performance Max campaigns with smart bidding strategies and advanced audience targeting.
Microsoft Ads
Bing campaigns reaching audiences beyond Google, often with lower CPCs and higher-intent B2B traffic.
Keyword Strategy
Intent-based keyword research, negative keyword optimization, and match type management.
AI-Powered Scaling
AdCopy AI and custom scripts delivering 15%+ performance lifts through intelligent automation.
INDUSTRY BENCHMARKS
How Do You Compare?
Performance Comparison
| Metric | Industry Avg | Top 10% |
|---|---|---|
| Click-Through Rate | 3.9% | 19.7% |
| Average CPC | $1.23 | $0.85 |
| Purchase Rate | 2.5% | 4.5% |
| Return on Ad Spend | 2.8x | 4.2x |
Competitor Ad Spend Analysis
*Data based on industry research. Actual competitor spend may vary.
Seasonal CPC Fluctuations
Q4 (Oct-Dec)
+25-66%
CPC increase during holiday season
Q1 (Jan-Mar)
-15-20%
CPC decrease post-holiday
Q2-Q3
+10-15%
Moderate increase, May spikes
OUR APPROACH
Test, Optimize, Repeat
Audit & Strategy
- Account structure analysis
- Competitive keyword research
- Budget allocation modeling
- Conversion tracking audit
Campaign Build
- Intent-based ad groups
- RSA optimization
- Extension setup
- Audience layering
Launch & Optimize
- Bid strategy selection
- Quality Score improvement
- A/B testing framework
- Search query mining
Scale & Report
- Budget scaling playbook
- Real-time dashboards
- Weekly performance reviews
- Monthly strategy sessions
Ad Spend Calculator
Adjust the sliders to see projected campaign performance based on industry benchmarks.
Projected Results
Monthly Clicks
6,667
Conversions
200
Revenue
$30,000
ROAS
3.0x
RESULTS
Performance That Matters
Ready to dominate search?
Let's build a paid search strategy that drives real revenue.
Schedule a Strategy Call