THE CHALLENGE
Breaking through in a competitive cross-border market
When Snowbirdship came to us in March 2025, they faced significant challenges in the competitive vehicle transport industry:
- Limited digital visibility — Competitors were dominating search results for high-intent keywords like "ship car to Florida" and "Canada to US vehicle transport"
- Inefficient ad spend — Previous campaigns had poor targeting, resulting in low-quality leads and high cost per acquisition
- No attribution clarity — Unable to track which channels were actually driving conversions and revenue
- Seasonal demand complexity — The snowbird market has extreme seasonality that required sophisticated campaign management
CONTENT STRATEGY
Guides & calculators that drive organic growth
Beyond paid media, we built high-value content assets that capture search intent and establish Snowbirdship as the authority in cross-border vehicle shipping.
Increase
Ship or Drive Calculator
Interactive tool helping customers compare shipping vs. driving costs, time, and wear-and-tear on their vehicle.
Snowbird Season Calendar
Planning resource for seasonal travelers with optimal timing, weather patterns, and booking windows.
Cross-Border Shipping Guide
Comprehensive guide covering Canada-US customs documentation, regulations, and preparation requirements.
Route-Specific Guides
Targeted content for high-demand routes including Ontario to Florida and Montreal to Florida.
"The transparency and results speak for themselves. We finally understand exactly where our marketing dollars are going and can see the direct impact on our business."
CONCLUSION
A partnership built on transparency and results
Snowbirdship's transformation demonstrates what's possible when strategy, execution, and measurement work together. By rebuilding their campaign architecture, implementing enterprise-grade tracking, and pioneering AI traffic attribution, we created a marketing engine that delivers predictable, scalable growth.
The 340% increase in leads isn't just a number—it represents real customers who found Snowbirdship when they needed vehicle transport services. The 2.8x ROAS means every marketing dollar works harder. And the AI attribution framework positions them ahead of competitors who are still blind to this emerging traffic source.
This is what full-funnel marketing looks like. No black boxes. No vanity metrics. Just measurable results tied directly to revenue.
Ready for results like this?
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