FUTURLINK
Every platform reports its own version of the truth.
Google counts a conversion. Meta counts the same conversion. Your books count one sale. Nobody is lying, and none of it reconciles. FuturLink sits underneath all of them and keeps one record.
WHAT FUTURLINK COMBINES
Six readings, one record.
First-party live data
Click identifiers, referrer and session depth, read on your own property as the visit happens rather than borrowed back from a platform report.
First-party history
Every prior visit, order and email interaction already tied to that record, so a returning visitor arrives with a history instead of as a new session.
Server-side events
Conversions sent from your server rather than the browser, which is the half that survives ad blockers, tracking prevention and a dropped tag.
Deterministic click matching
The click identifier captured on arrival matched against the pool the platform reports. An exact join on a shared string, not a modelled guess.
Device and network context
Device, browser, viewport, timezone and network block, which together narrow an anonymous session to one device in one place.
Revenue reconciliation
Resolved conversions checked against what your books actually booked, so the value sent back to a platform is a real number rather than a proxy.
WHAT YOU GET
Last click is lying to you.
Every sale is the product of several touches. Last-click reporting only tells you who closed the deal, never who opened the door, and the channels that opened it get cut first because they cannot defend themselves in the report.
Conversions the platforms never saw
The sales that happen after a tracking gap, on another device, or three weeks later still land against the ad that started them.
One number instead of three
Google’s count, Meta’s count and your books stop disagreeing, because all three are reconciled against the same resolved record.
Bidding aimed at revenue
Resolved values flow back into the ad platforms, so their algorithms optimize toward the revenue you booked rather than the conversions they can see.
THEN THE LOOP
The data goes back where it changes the bid.
Toggle the signals below to see how pixel tracking, server-side events and negative conversions change what Google and Meta actually optimize toward.
Base signal: Browser Pixel (always on)
Illustrative model based on a simulated 100-conversion pool, 70 good customers and 30 who eventually refund or disqualify. Toggle the signals above to see how visibility vs. signal quality change what Google & Meta optimize toward.
How much of the real customer journey reaches the ad platform
How closely platform-reported ROAS matches true revenue
Budget the algorithm spends chasing lookalikes of bad customers
What the algorithm is told to optimize toward
HOW WE RUN IT
From tracking data to a lower cost per sale.
Every touchpoint, tracked and stored.
From first click to final sale, our pixel infrastructure logs every touchpoint and ties it back to the original visit, even when the sale happens weeks later.
- Browser + server-side pixel, deduplicated
- Full event history stored in your database
- Works across devices and sessions
Negative conversions clean the signal.
Refunds, chargebacks, and disqualified leads get sent back to Google & Meta, so the algorithm stops chasing more of what it shouldn’t.
- Refunds and chargebacks synced automatically
- Disqualified leads flagged, not counted as wins
- Platforms stop optimizing toward bad customers
Every one of these ad sets was being scaled on inflated numbers.
Better targeting. Lower cost per sale.
With clean, complete data, Google and Meta’s algorithms find more of your best customers, and fewer of the ones who were never going to buy again.
- Ad spend shifts toward high-LTV lookalikes
- Wasted spend on serial refunders drops
- Cost per qualified sale falls over time
Feeds directly into Performance Max & Advantage+
Ready to see what your ads are actually earning?
We will walk your account, show you where the measurement is breaking, and what FuturLink would catch.
Book a Walkthrough